Rangers fans, we’ve got some fantastic news that’s set to propel our beloved club forward, both on and off the pitch. Rangers have just signed their biggest-ever shirt sponsorship deal after extending their partnership with the betting company Kindred. This deal marks a significant moment in the club’s history, securing our financial future and aiding in our journey toward greatness.
A Record-Breaking Deal: 80% Increase in Revenue
This new deal with Kindred, featuring their brand Unibet on the front of our strips while 32 Red continues to adorn our training and warm-up kits, is the longest-running partnership of its kind in British football. It’s no small feat, folks—this extension guarantees an 80% increase in revenue starting next season, and it could soar even higher, up to 93%, if certain bonuses are met. This is huge news for the club, as it represents the most lucrative sponsorship deal in Rangers’ storied history.
Financial Stability: A Key Cornerstone for the Future
In the past year, the club faced a £10.5 million operating loss, but we’ve been working diligently to turn things around. One of the key strategies was reducing the playing wage bill by as much as £10 million. This involved making some tough decisions, including letting go of players on high wages during the summer transfer window. These changes were necessary to stabilise our finances and set us on a path toward growth.
The continuation of our partnership with Kindred is not just about securing more revenue; it’s about adding a layer of financial security that allows Rangers to continue building both on and off the field. By choosing to stay with a globally recognised brand like Kindred, the club has shown its commitment to responsible growth and financial stability.
A Smart Decision in a Competitive Marketplace
You might wonder why Rangers decided to stick with Kindred when other lucrative offers were on the table. The decision reflects learnings from the marketplace, especially in England, where clubs like Crystal Palace, Bournemouth, and Nottingham Forest have faced issues with less established betting brands. Kindred’s global recognition and commitment to social responsibility were key factors in this decision, ensuring that the club partners with a brand that aligns with our values.
Beyond Football: Supporting the Community and Mental Health
One aspect of this partnership that resonates with us fans is the commitment to community work, particularly through the Rangers Charity Foundation and initiatives like Team Talk, focusing on men’s mental health. Rangers Chief Commercial Officer, Karim Virani, highlighted this by saying, “The health and wellbeing of our local community is very important to ourselves and Kindred.”
Kindred’s Sam Mead echoed these sentiments, emphasising the importance of supporting not just the club, but also its community. This isn’t just a sponsorship deal; it’s a partnership that benefits everyone connected to Rangers, from the players and staff to the fans and the wider community.
A Positive Outlook for Rangers
This deal is more than just numbers and sponsorship logos. It’s a statement of intent from Rangers—a commitment to financial responsibility, community support, and the pursuit of excellence both on and off the pitch. With this new influx of revenue, Rangers are positioning themselves for a brighter future, aiming to grow stronger and more competitive in the seasons to come.
By securing this record-breaking sponsorship, we’re not just increasing revenue; we’re building a foundation that will allow the club to thrive. The hard work to cut costs and increase revenue is paying off, and with this new financial boost, Rangers are on the right path to growing financially.